Luck of the Irish: First Uptown pub crawl was good for business

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Uptown Roxboro businesses felt the luck of the Irish during the area’s first pub crawl over the Saint Patrick’s Day weekend.

Black Creek Brewery, 1792 Beer Co., Dalton’s Sports Bar & Grille and LaPiazza Italian Restaurant and Bar open their doors for the pub crawl on Friday and Saturday nights and the turnout did not disappoint.

“We thought it was excellent for it being the first time that Uptown has had something like that for Saint Patrick’s Day. We felt it was a very successful event,” said Black Creek Brewery events coordinator and co-owner Denise Lagaly.

To draw in the crowds, businesses were decked out in Saint Patrick’s Day decorations, they had signs, balloons, music and Saint Patty’s Day merchandise for customers.

“We gave out light up shamrock necklaces to our first 50 customers and that was gone by 7:30,” said Lagaly.

When some customers came Uptown, they decided to join in the festivities by wearing their own Saint Patty’s Day merchandise.

“I just wore something green that way I wouldn’t get pinched and I painted my nails green, so I would have to worry about it,” Sidney Wright said.

Many of the businesses offered customers Saint’s Patty day drink specials, music and food.

The event gave visitors the opportunity to “bar hop,” since the businesses were in walking distance of each other.

“One couple who was from South Boston had come in and they had dinner at Dalton’s and then they stopped for a drink at 1792 and then they stayed pretty much at Black Creek until we closed and they were really enjoying bar hopping,” said Lagaly.

Others were having so much fun at one location that they did not want to leave.

“My original intention was to bar hop and I haven’t left here since I got here,” said Taylor Duckworth who was planted in his seat at 1792 Beer Co.

The Uptown business operators involved in the event believe their success could be attributed not only to luck but to them coming together.

“We always say we believe a rising tide lifts all ships. So we feel the more options customers have in Uptown the better we will all do,” said Lagaly.

Lynda Clayton, the director of the Uptown Roxboro Group, agreed. “Certainly, any time you can have them all come together as one, you can help cross-promote,” Clayton said.

She also noted that the increasing number of options for nightlife in Uptown Roxboro are a key ingredient in making the area a destination for visitors.

“Our nightlife is building up. With that change, the next step is looking at things that weren’t considered in the past,” Clayton said. “We certainly see where business owners and operators are more flexible and willing to try new things.”

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